Being successful in today’s world of business is much more involved than it once was. Gone are the days where business meetings, networking, TV/radio commercials, and sending out flyers were enough to grow a business. Today’s businesses must also incorporate aspects such as PPC (pay-per-click) advertising campaigns, social media, SEO, and others in order to be found in web searches.?
And while most businesses of today recognize that these additional elements are necessary, many of them are stumped as to how to implement them within their marketing strategy, if they even have a marketing strategy. Some either ignore these strategies altogether, others hire someone younger with the assumption that they will know how to implement various new technologies or they reach out to a team of professionals to take on tasks such as social media management and marketing, PPC, web design, SEO, etc.